Contributed to the design evolution of Calorie Counter, recognized as the #1 app for clinical accuracy by the American Journal of Preventive Medicine. Optimized critical user flows for a massive user base, securing a 4.8-star rating through data-driven UI improvements and a focus on friction-free logging.

Serene: Scaling a Wellness Utility to $2M ARR. Led the end-to-end transformation of a generic horoscope app into a high-LTV lifestyle brand. By combining a strategic brand pivot ("Digital Vogue" aesthetic) with a data-driven Web-to-App acquisition engine, I unlocked viral organic growth and a predictable revenue stream.

Stream Vision 2 is a command hub for a complex hardware ecosystem including thermal imagers and night vision devices. The goal was to build a fail-safe interface for extreme field conditions, merging remote device management, cloud storage, and real-time data streaming.